There are many ways to drive traffic to your website including social media marketing, email marketing and search engine optimization, etc. However, these methods of driving traffic take time and don’t produce immediate results. So some businesses turn to more immediate results for traffic such as pay per click advertising. Advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Pay per click advertising is the best digital marketing strategy to pursue if you are looking for quick traffic.