Content Marketing is the key to better identify your audience. Regardless of what type of marketing techniques you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing whether it’s PPC (Search engines reward businesses that publish quality content.), Social Media, PPC (For PPC to work, you need great content behind It.) or something else. Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. You can Increased the sales and get a better customer who has more loyalty, though it is cost effective.